Keep your homepage minimalist and clutter-free
Your website’s homepage should immediately convey your main message. After all, we rarely read every word on a web page. Instead, we scan the page quickly, selecting keywords, phrases, and images. With these known behaviors, it’s best to appeal to emotions rather than word counts.
The less site visitors have to read, click, or remember, the better they can process and appreciate your content. By designing to reduce attention span and choosing a modern website design, users are more likely to do what you intend to do.
When learning how to design a website, these simple website design tips will help you break down your content and create a beautiful and engaging homepage design:
1. Keep what’s important above the fold:
Visitors should understand what your website is about as soon as possible without having to scroll or click anywhere.
Space out your content:
Use spaces between elements. Leaving some areas blank will give the design a much more spacious and balanced feel. For your writing, write in small, easy-to-read paragraphs. More photos:
High-quality multimedia features such as beautiful photos, vector illustrations, or icons will work well as alternative ways to convey your point.
Include a call to action:
From purchase to registration, encourage website visitors to take their desired action by placing a call-to-action (CTA) button on your website’s homepage.
02. Design with visual hierarchy
Hierarchy is an important design principle that helps display your content clearly and effectively. With the right use of hierarchy, you should be able to draw your website visitors’ attention to certain elements on the page in order of priority, starting with the most important element. The main components of the visual hierarchy are:
Height and weight :
Highlight your key assets, such as your company name and logo, making them larger and more visible. Readers tend to be naturally interested in big, bold headlines first, then move on to smaller paragraphs.
Location of items:
Use the right website layout to steer your visitors’ eyes in the right direction. For example, you can place a prominent call-to-action button in the center of the screen, or place your logo in the header.
Once you’ve established a clear hierarchy for your information, readers can’t help but follow the path you left them subconsciously. Then apply color, contrast, and spacing for extra emphasis, keeping in mind what attracts the most attention and making sure it’s always intentional.
Some powerful web design elements that help you achieve powerful visual hierarchy are striped or grid layouts, such as the layout in the Wix Pro Gallery. For more ideas and inspiration, check out our designer-made website templates.
03. Create easy-to-read website content
“Readability” measures how easily people recognize words, phrases, and expressions. When your website’s readability is high, users will be able to skim or skim through easily. In this way, reviewing the information becomes easy.
Achieving website readability is relatively easy; try the following key rules:
Contrast is key:
Adequate contrast between the text color and the background color is important for website readability and accessibility. While your website’s color scheme may represent your brand colors, make sure there’s enough contrast between your elements. To do this, try using an online tool, such as the Contrast Checker. Large font size:
Most people will have trouble seeing smaller fonts. A typical rule of thumb for web design is to keep your piece of content at least 16 points.
