A technical case study is an analysis of a customer project that used your company’s products and services. It tells the story of how the customer approached the company, what the situation was and what issue they wanted to solve. The foundation of the case study is identifying the customer problem and then recommending and implementing the solution. The conclusion focuses on how the solution was implemented, talks about improvements and overall results and shows why the project was successful.
Characteristics:
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They require approval from other parties involved. Unlike other types of content you create, case studies require that third party endorsement. This is why before putting pen to paper you should first speak to the customer or the end user and get their approval to proceed with the case study. This prior approval is essential, as without explicit approval from the customer the case study does not have a leg to stand on.
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They are longer than other pieces of content and structured to tell a compelling story. Normally case studies contain more information than press releases and as such, they are double in size and require details about the context, the problem you company solved on behalf of the clients, installation journey, outcomes and long-term results.
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They focus on two paradigms: problem-solution-conclusion and feature-benefit relationships. These two facets are the most interesting to your target audience.
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