Lead Generation Strategies for Startups

Lead generation strategies for startups

So you’ve just started your new job as a business owner, aka entrepreneur. You have researched the need for a product or service, have product knowledge, and are ready to make the first sale.
Now is the time to research your ideal customer, engage them and present your product as a solution to their problems; and convince them to buy it. And… hoping to bring them back.
But where and how do you find your potential customers? By tracking of course.

What are your potential customers?

A lead is any path that leads a potential customer to your storefront (online or offline). That is, however, the first step. Potential customers will need to be routed to your business until they reach the bottom of the funnel marking a sale – a sign that they trust your brand. Lead’s expertise is more important than lead generation. Consumers are tired of being sold every day. And as a business owner or distributor, it’s your responsibility to get the right products to the right people.
Many businesses waste time, effort, and money trying to please everyone and end up pleasing no one.
Here are some proven ways to create, qualify, nurture, and move your ideal leads down the sales funnel. 1. Useful lead magnet
Let’s say a potential customer visits your website, you don’t want them to leave empty-handed. You want them to check your offers and, if you’re lucky, even make a purchase.
To convert your website browser into a buyer, you can try any of the following effective and legal ways to generate more leads for your business.
discount. Offer an initial 50% discount (or whatever works for you) to new buyers. People are yearning for a discount. Make the deal more attractive by offering an attractive initial discount.
Presents. Prepare a free report, e-book, checklist, white paper, or library of expert resources that users can download to opt-in, that is, provide their name and email address to you can contact them. Multiple CTAs. On the sales page, there should be a minimum of three calls to action (CTA). One after the introduction, one after the list of product benefits and one at the end of the testimonial. Also, a pop-up near the release date with the final trailer will trigger FOMO (fear of missing out) if possible.
Have a fixed posting routine even as a business. Build those blogs and case studies, and post them regularly on Linkedin or Twitter to stay connected with potential customers on a regular basis. Post daily or twice a week or 5 times a day but have a plan.
Make sure the main magnet has its coordinate value. Ideally a $20 or $30 worth of freeware is what the marketing experts recommend.

1. Newsletter

As soon as a visitor has shared their email address, you will need to continue connecting with the user via email at scheduled times weekly or daily or at least monthly. This is where the newsletter comes in.
Initially, newsletters should be free but more valuable information, gently nudging readers to pull out credit cards to buy premium stuff.
For every dollar spent, email marketing brings in $36 according to one study.
Regular emails with personal stories and tips to improve whatever you’re selling will warm your audience and serve to whet their appetite.
You create familiarity and sympathy with your potential customers by sharing tips in emails. Slowly but surely, conversion rates increase based on how often your emails are sent and how useful the content you share in regular emails is.