01. Strengthen your website’s SEO
SEO, or search engine optimization, is one of the most effective ways to promote a website as it helps to improve the ranking of the website on Google and other search engines. Unlike paid advertising, SEO is completely free – the contest is open to everyone, depending on the quality of the content you publish, the flexibility of the navigation you offer your visitors, and the number of links you receive from external sources.
You can achieve effective SEO by placing certain keywords and phrases on your website, adding alt text to images, and optimizing titles so your website can be found. on search engines.
Because SEO takes time and effort, automated SEO tools make the process more efficient. For example, Wix SEO will walk you through the process from start to finish, providing you with a simple checklist of everything you need to optimize your site to show up in the tool’s results. search.
Additionally, all Wix sites are indexed instantly by Google, which is an important first step in getting your site on Google. It is the cornerstone of website promotion, as it ensures that your site is discoverable by new visitors.
02. Leverage Email Marketing
There is a reason why you always see email marketing placed at the top of articles. Why? Because its effectiveness has been proven time and time again. In fact, its average rate of return can be as high as 4,400%, or $44 for every dollar spent.
Newsletters are an especially effective form of email marketing because they are a direct form of communication between you and your potential customers. They also help you get subscribers and can help increase traffic to your website. To create a compelling newsletter, keep your content clear and direct, and use prominent calls to action to encourage readers to click. This will help your content stand out from the sea of other newsletters your subscribers may receive.
For this reason, email marketing is an important part of any marketing plan. Wix email marketing services will help you create, send and share professional email newsletters and other email marketing campaigns in minutes.
03. Start a blog
When considering promoting your website, a good practice is to start a free blog to boost your website’s SEO and search engine rankings. Blogs make it easier for people to find your website and learn about your business. Best of all, it helps establish you as an authority in your niche and can dramatically improve your conversion rates.
Writing blog posts forces you to research your market and, in turn, expand your professional knowledge and skills. When it comes to the technical side of blogging, Wix streamlines this process, making it easy to add a blog to your site. Even if you’re not really a writer, you can still benefit from including a blog on your website, as it helps to create brand awareness and increase your website traffic.
04. Try guest blogging
Promote your website further by collaborating with a guest blogger. When another writer in your industry writes an article on your own blog, you expand your reach to their target audience and acquire quality leads. Plus, connecting with established writers in their fields will help you build your own network. This can bring you more visibility, traffic and shares on social networks.
