The Top Fintech Marketing Campaigns

Financial Technology International Innovation Competition Award Ceremony” jointly organized by the Zhongguancun Financial Technology Industry Development Alliance, Zhongguancun Internet Finance Research Institute, and China Internet Finance 30-Person Forum was held in Beijing.With the theme of “Technology leads the future of Digital Intelligence”, the conference focused on the new development of global financial technology and the cutting-edge practical application of high-precision technology in China, and discussed the future of global financial technology development.Zero Rhino Technology was invited to attend this forum. Technology, delivered a speech entitled “Innovative service model with User Needs as the core-Temperature AI” at the “Thematic New Topic Forum”.
What the financial field needs to think about and improve at the moment is not only the deep empowerment of financial scenarios through technology, but also the need to return to the origin of “user demand”. On the basis of ensuring financial security and the legitimate rights and interests of consumers, the key to achieving lean is how to improve the productivity of lean marketing through new production tools under the premise of controllable costs, and promote high-quality, sustainable and large-scale growth of enterprises?
What the financial field needs to think about and improve at the moment is not only the deep empowerment of financial scenarios through technology, but also the need to return to the origin of “user demand”. On the basis of ensuring financial security and the legitimate rights and interests of consumers, the key to achieving lean is how to improve the productivity of lean marketing through new production tools under the premise of controllable costs, and promote high-quality, sustainable and large-scale growth of enterprises?
Considering that people’s needs are often complex, changeable, and hidden, and the “characteristics” that can be observed are often inconsistent with their true intentions, of Zero Rhino Technology, returns to the essence of service. Through direct and effective communication, exploring and understanding the causal mechanism behind user behavior in specific situations can enable enterprises to obtain more valuable user conversion information at a lower cost and with higher accuracy.
In order to deeply understand consumer needs, it is necessary to stand in the same situation and height as consumers, through the mining and restoration of their motivations, demands, values, decision-making constraints, etc., Re-understand the true motivations of users, and create, communicate and deliver value for users.them.At At the same time, it is also necessary to balance the sustainability of inputs and outputs from a commercial perspective, and achieve large-scale, high-quality and effective interactions at a controlled cost.
In order to deeply understand consumer needs, it is necessary to stand in the same situation and height as consumers, through the mining and restoration of their motivations, demands, values, decision-making constraints, etc., Re-understand the true motivations of users, and create, communicate and deliver value for users.them.At At the same time, it is also necessary to balance the sustainability of inputs and outputs from a commercial perspective, and achieve large-scale, high-quality and effective interactions at a controlled cost.
In the course of practice, based on the theory of causal AI, Zero Rhino Technology has created a “brain-human-machine” system that is different from the traditional human-computer fusion model-a new type of intelligent organization generated by the interaction of intelligent brain systems, human employees, and machine employees. Deconstruct the capabilities of top sales and service providers, and reconstruct these capabilities on top of the “brain-human-machine” system, fundamentally changing the status quo of technology and business separation.
In the “brain-human-machine” system, the “intelligent brain system” is in the dominant position. Through the digital calculation of human intelligence and causal artificial intelligence, it automatically schedules and controls the allocation of human-computer resources and function matching according to task requirements, outputs human-computer decision-making commands with deep user understanding, 10,000-level intent recognition, and service gain matching characteristics, and guides each work boundary and process node of “human-computer employees” and “machine employees” to continuously optimize and iterate; through the unified deployment of intelligent brain systems, on the basis of the consistency of human-computer common sense, make full use of human intelligence and machine intelligence, so that “machine employees” can handle the rules they are good at. Probability and other data, assume the responsibility of communication in a relatively neutral capacity; let “human employees” handle the value orientation information they are good at, and assume the role of creative mining and value matching.The three of them perform their duties, interact and promote each other. In terms of tuning the common frequency, they have changed from a loose human-computer binary intertwined structure to a robust system of “brain-human-computer” trinity, combining physical and biological characteristics, while continuously optimizing themselves in the interaction, resulting in a ratio.
Looking to the future development trend, precision marketing should be transformed from “sales goals as the center” to high-quality marketing that “serves user needs and goals”; from “blind and invisible” marketing to sustainable marketing that meets the fundamental interests of users; from loose organization to large-scale marketing system organization.Standing on the wave of the times, Technology is guided by the theory of “user needs”, with the “global planning” and “global computing” of intelligent brain systems as the core, and innovates sales and transformation services in the form of a new type of intelligent organization of “brain, human, and machine” to bring and realize the refined operation of all-link users and create valuable growth.