Adoption has increased significantly since 2015, when this comparison was first published. Today, 51% of marketers use marketing automation tools, and the marketing automation technology market is expected to reach $25 billion by 2023. That’s a 120% increase over the size of the market. 11.4 billion USD in 2017. Even now, marketing automation vendors are racing to claim their place in the futures market, and like the Wild West land crazes, acreage is poised to take over. jerk. These salespeople will engage you and your business. They will say that their product is the best, most successful, loved by the public.
And since the right players still have a lot of work to do before they become household names, most companies will choose between a handful of cutting-edge solutions, making the choice more difficult due to lack of differentiation in the market.
One of the most popular marketing automation matches is HubSpot vs Marketo. Both of these cloud-based industry leaders have strong customer bases, high satisfaction scores, and many duplicate features. but they are not the same.
There’s a clear difference between Marketo’s interactive marketing platform and HubSpot’s inbound marketing software. Marketo primarily creates marketing automation tools for B2B businesses and customers, while HubSpot caters to growing types of businesses. These different objects are reflected in the way the system is built and their pricing. How are they different?
The table above shows a detailed comparison of specs and features, and as you can see, a few are specific to one or the other. But there are many internal differences between HubSpot and Marketo that are not resolved by surface-level feature comparisons.
For starters, Marketo has traditionally been associated with lead nurturing, while HubSpot has long focused on inbound marketing. Here are some other areas where users will notice the key differences between the two products. Easy to use:
Since Marketo specializes in custom business solutions, their software tends to require more computer knowledge to operate. If you have a dedicated MA professional or employ a marketing technician with experience with MA software, this may not be an issue for your business and you will appreciate the depth of your expertise. functionality provided by Marketo.
On the other hand, if your team needs a marketing automation solution that gives you intuitive access to a variety of marketing functions, you should use HubSpot. In the software industry, ease of use is a powerful asset, as evidenced by its impact on user satisfaction and product viability. For this and other reasons, HubSpot’s average user rating on software review sites is more than half a point higher than Marketo’s. CRM Integration:
In many ways, marketing automation and customer relationship management (CRM) are interdependent. This is why most companies buy MA solutions that integrate with their CRM or vice versa. HubSpot offers its own built-in CRM, as well as integrations with popular systems like Salesforce, SugarCRM, Microsoft Dynamics, and Zoho, among others.
While Marketo doesn’t offer an integrated CRM module, their product is built using the Salesforce platform, which means they offer one of the best Salesforce integrations in the industry. They also offer native integrations for Microsoft Dynamics and SAP, as well as certified integrations for Netsuite, Oracle, and SugarCRM. analysis:
Successful marketing is built on insights, and insights come from data – customer data, content, engagement, and business results.
