1. Implementation of a marketing strategy in the field of fintech
As marketers advise, you should know your audience “know your audience”.
Your audience is people who are interested in finance and technology. You need to make your content more interesting for them so that they stay here and learn more. Your audience will be looking for the following:
- Your value proposition
- Your values
- If you create valuable content
- If the solution is available on mobile devices
- The rating shows how you offer amazing customer service
- If they can connect to an existing banking application
Studies show that 95% of millennials now use fintech, and 9 out of 10 Americans use some kind of fintech applications. In the next 3 years, Apple will become the most prominent player in the field of fintech.
Many millennials are in the early stages of understanding their finances. They may not be familiar with all the terminology, so it’s important to write in a more informal tone. Use clear language and avoid using jargon.
Visual aids are a great way to break text into pieces and engage people. Include graphs, charts, and images to illustrate your thoughts.
2. Share customer stories
Tell the customer’s story illustrating how your fintech product has helped or benefited them.
When I first started my career, I didn’t have a lot of money. I was struggling to make ends meet and didn’t know how to survive. But then my friend told me about a new app she was using that was designed to help people like me. The app was called “XXX” and allowed users to create budgets and track their expenses. With the help of XXXX, I was able to see where all my money was going and understand where I could cut it. I didn’t earn a lot of money, but with the help of XXXX I was able to settle everything. Now I can save money for the future and feel more confident in my finances.”
Your positioning can be built through influence marketing, jokes, reviews or direct recommendations, attracting traffic to the site with minimal SEO efforts, advertising on ppc, publishing posts on Facebook… Make sure you generate relevant content that will be read by new users for faster adoption of fintech.
To create digital word of mouth, the brand has added user comments to its online content, giving an idea of both its customer base and its product. This allowed potential buyers to see in real life how the product works and what people think about it. It also helped create a sense of community among users, which may encourage people to stay and continue using the product.
You can also build a digital marketing extension with a budget for advertising campaigns. .
Some possible KPIs to measure the success of your fintech marketing campaigns aimed at achieving individual goals may include:
- The number of site visitors who clicked on the advertising campaign
- The number of leads received as a result of advertising campaigns
- Percentage of site visitors who became customers after clicking on an advertising campaign
- The average amount spent by customers who were targeted by an advertising campaign
Advertising campaigns are a great way to reach a wide audience and promote your product. They can help generate interest in your product and encourage people to try it.
If you’re not sure where to start, there are a few things to keep in mind. First, make sure you have a clear goal for your campaign. What do you want to achieve? Then identify your target audience. Who do you want to reach? Once you know who you’re targeting, create ads that will interest them. Finally, make sure your site is ready to convert traffic to customers. Come up with a strong call to action and make it easy for people to purchase your product.
If you follow these tips, you will be able to create a successful advertising campaign that will help promote your fintech product.
Advertising campaigns are great for financial institutions, but may be too expensive for start-up fintech products.
Although advertising campaigns are a great way to attract the attention of a wide audience and promote your product, they can be too expensive for fintech startups just starting out. Fintech products need to find other ways to increase awareness and interest, such as user stories, visual images, and content that is easy to understand. The fintech sector pays a lot in Google search results to be on top when users search for financial products.
Therefore, we suggest using user-generated content. User-generated Content (UGC) is a great way to promote your product and build trust with potential customers. User content can be anything from customer reviews to testimonials, social media posts, or even photos or videos of people using your product. PLus you can promote it on numerous social media platforms, and you don’t need special marketing tools to quickly attract new customers.
3. Use of audio and video materials
In an era when 62% of American consumers listened to a podcast, and U.S. adults on average 2:41 hours a day watch videos online or on their smartphone! Financial companies understand that video and audio content is extremely popular and very effective for attracting customers.
According to a study by the Content Marketing Institute, 70% of respondents said they prefer videos to any other type of content, and 85% said they would like to see more videos from brands in the future.
Therefore, if you are not yet using audio and video content to promote your product, now is the time to start. There are many ways to use this type of content to your advantage. You can create training videos or webinars to show potential customers how to use your product. You can also create customer reviews or case studies showing how your product has helped others.
In an era when more and more people are turning to the Internet for information, it is not surprising that video is one of the most popular content formats. And when it comes to financial products, videos can be a great way to introduce potential customers to your product and explain how it works.
Videos can help simplify complex topics and make them more understandable. It can also help build the trust of potential customers by giving them the opportunity to see in real life how your product works and what people think about it. In addition, the videos are fascinating and interesting, which may encourage people to stay and learn more about your product.
If you haven’t used video to promote your fintech product yet, now is the time to get started. There are many ways to use this type of content to your advantage. You can create training videos or webinars that show potential customers how to use your product. You can also create customer reviews or case studies showing how your product has helped others.
Traditional financial series also understand the importance of podcasting Your marketing messages should be more aggressive and, of course, compatible with mobile users!
Fujifilm X-T3 Black Camera
4. Show your team the best in the fintech industry customer journey
One of the reasons brands post a Team Introduction page on their website is because they want to show potential customers that they have a team of experts who can help them. And when it comes to fintech products, this is especially important.
People want to know that they are dealing with a company that knows what it is doing, and they are more likely to trust a company that has qualified specialists on its team. Therefore, if you want to strengthen the trust of potential customers, show a team of experts on your website.
Your team’s page doesn’t have to be long, but it should contain information about each member of your team, for example, their position, years of experience and areas of knowledge. You can also post photos and a biography of each team member.
If you want to gain the trust of potential customers, show a team of experts on your website. “Fintech brand teams should emphasize their knowledge and experience on their website in order to gain the trust of potential customers.”
5. Include your business in the ecosystem of the fintech industry
Is marketing efforts easier when a third party is talking about you? You have to become an expert in the industry and a well-known name to be reckoned with. Fintech companies are destroying the financial sector as we know it, and that’s why it’s so important to bring your brand to market.
Business growth will follow if you are sustainable in building a friendly fintech marketing approach with your ecosystem. Fintech applications typically need to focus on several core areas such as payments, lending, savings and investments to be viable in the long term. However, fintech companies often expand their activities in other areas. Here are some ideas you can try to improve your marketing strategy:
hire marketing consultants in the field of fintech
communicate with influential fintech representatives on social networks
building a 1+1=3 strategy using third-party fintech applications
A/B-Testing the ideal target audience with email marketing
Create your own meeting to form your own marketing space in the field of fintech
