What does the term ”customer experience” mean to you? Although defining this concept is a challenging concept, nowadays, investing in creating an extremely positive customer experience for every organization or individual with whom you do business is considered essential. This is because doing so effectively can build love and loyalty
Content is nothing if you don’t consider your audience. Unfortunately, most of the time, marketing teams rely on guesswork, generics, and outdated information. That’s why we surveyed 161 B2B tech buyers from the UK, EU and US to really understand what they want from content marketing. The good news is
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. In order to maximize the effectiveness of content marketing, it is essential to define, track, and measure its
Have you ever been targeted after a data breach? I know, it’s scary. Last December, I received several text messages from Microsoft sharing a one-time password. But I never asked for it. My immediate reaction was that someone had my details and was trying to access my account. So, like
Pillar clusters and pages can be a turn-around content strategy for you and your site, but it’s hard to get it right. The goal of a steady stream of organic traffic is something all types of businesses in different sectors are trying to achieve using all kinds of content marketing
1. Implementation of a marketing strategy in the field of fintech As marketers advise, you should know your audience “know your audience”. Your audience is people who are interested in finance and technology. You need to make your content more interesting for them so that they stay here and learn
What is the buyer role? The buyer role is a detailed description of the person who represents your target audience. This role is fictitious, but based on in-depth research on your existing or desired audience. You may also hear it called a customer role, an audience role, or a marketing
Today’s cybercriminals are not amateurs or “script brats”, but hackers funded by nation-states and cybercriminals dedicated to stealing information.Cyberattacks and vandalism are still widespread, and espionage has replaced hacking as the second main driving force behind cyberattacks, second only to economic interests.Regardless of the motivation, many security teams are working
Machine learning (ML) is a field of computer science that uses data to extract algorithms and learning patterns, and applies “learned” generalizations to new environments, including performing tasks without direct human programming. With more and more use cases in modern data analysis, unlocking common misconceptions about machine learning will help
Debunking the maximum not unusual place myths of fintech The scale of the monetary generation marketplace will quickly attain unparalleled heights, however this discipline continues to be surrounded with the aid of using many myths. For example, monetary generation businesses are unreliable, and their target target market is absolutely millennials.
