When it comes to creating a website, it is important to understand the difference between web copy and web content. Although both are important for a successful website, they serve different purposes and require different strategies. In this article, we will discuss the difference between web copy and web content with examples.
Web Copy
Web copy refers to the text that is specifically written to sell a product or service or to persuade the reader to take a specific action. Web copy is usually found on the homepage, landing pages, and product pages of a website. The main purpose of web copy is to convert website visitors into customers.
Examples of Web Copy
- Headlines and subheadings: Headlines and subheadings are a crucial part of web copy. They should be attention-grabbing and clearly communicate the benefits of the product or service.
- Call-to-Action (CTA): A call-to-action (CTA) is a statement that prompts the reader to take a specific action, such as “Buy Now” or “Sign Up Today”. CTAs should be clear and prominently displayed on the page.
Web Content
Web content refers to the text, images, videos, and other media that are used to inform and engage website visitors. Web content is usually found on the blog, about us, and FAQ pages of a website. The main purpose of web content is to provide valuable information to website visitors and to establish the website as an authority in its industry.
Examples of Web Content
- Blog posts: Blog posts are a great way to provide valuable information to website visitors. They can be used to answer common questions, provide industry insights, or offer tips and advice.
- Videos and Images: Videos and images can be used to engage website visitors and provide a more interactive experience. For example, a company that sells camping gear could use videos to showcase their products in action or images to highlight scenic campgrounds.
The Difference Between Web Copy and Web Content
- Web copy is focused on selling a product or service or persuading the reader to take a specific action, while web content is focused on providing valuable information to website visitors.
- Web copy is usually found on the homepage, landing pages, and product pages of a website, while web content is usually found on the blog, about us, and FAQ pages.
- Web copy is more concise and direct, while web content is more detailed and informative.
Conclusion
Web copy and web content are both important for a successful website, but they serve different purposes and require different strategies. By understanding the difference between the two and using them effectively, website owners can create a website that engages and converts visitors while also providing valuable information.
